Discover and explore the latest and most intriguing developments in marketing, manufacturing and 3D/VR/AR/XR technologies.
Estimated reading time: 3 minutes In today’s competitive marine industry, creating an engaging and memorable customer journey is more crucial than ever. Interactive configurators, such as Sea It App’s 3D Build-a-Boat tool, have emerged as powerful tools that not only...
Estimated reading time: 4 minutes Trade shows are a cornerstone of the marine industry, offering boat manufacturers a platform to showcase products, network with potential buyers, and stay ahead of industry trends. However, the true value of trade shows lies in what...
Estimated reading time: 3 minutes As the holiday season approaches, it’s the perfect time for boat manufacturers and dealers to capitalize on the festive spirit by marketing boats and marine accessories as the ultimate gifts for boating enthusiasts. Whether it’s a...
Estimated reading time: 2 minutes In today’s digital landscape, a well-designed website is more than a necessity—it’s a powerful tool to drive engagement and boost boat sales. For boat manufacturers, a visually stunning and user-friendly website can attract potential...
Estimated reading time: 6 minutes In today’s digital age, a robust online presence is crucial for boat manufacturers who want to attract more clients and stand out in a competitive market. Search Engine Optimization (SEO) is the foundation of this online presence,...
Estimated reading time: 6 minutes In the marine industry, attracting new leads is essential, but retaining customers and turning them into repeat buyers can have an even greater impact on long-term success. For boat dealers, building a loyal customer base means...
Estimated reading time: 5 minutes In the digital age, a website is more than just an online brochure; it's the heartbeat of your business. For boat manufacturers and dealers, having a secure, well-maintained website is essential to engage customers, build credibility,...
Estimated reading time: 3 minutes In the highly competitive marine industry, enhancing the customer experience is paramount for dealerships aiming to sell more boats. As technology continues to evolve, leveraging innovative tools and strategies becomes essential in...
Estimated reading time: 3 minutes In today's digital age, the marine industry is navigating through a sea of change, especially in how boat dealers market and sell their products. The rise of digital technology has provided an unprecedented opportunity for boat...
Estimated reading time: 3 minutes As environmental concerns continue to grow, sustainability has become a crucial focus in boat manufacturing. Consumers and regulatory bodies are pushing for more eco-friendly practices, prompting manufacturers to innovate and adapt....