Discover and explore the latest and most intriguing developments in marketing, manufacturing and 3D/VR/AR/XR technologies.
Estimated reading time: 4 minutes The boat sales process has traditionally relied on in-person interactions, boat show appearances, and word-of-mouth referrals. However, as digital engagement becomes the norm, AI-powered sales funnels are transforming the way boat...
Estimated reading time: 4 minutes The way consumers shop for boats has changed dramatically in recent years. Buyers now expect a seamless, digital-first experience, much like when shopping for cars, homes, or luxury goods. As the marine industry adapts to this shift,...
Estimated reading time: 4 minutes In an industry where precision, customization, and efficiency define success, 3D boat design software is transforming how manufacturers develop, refine, and sell their products. As demand for personalized, high-performance vessels...
Estimated reading time: 4 minutes The marine industry is evolving rapidly, and data-driven marketing is at the forefront of this transformation. Boat manufacturers who leverage data analytics to refine their marketing strategies, optimize sales funnels, and enhance...
Estimated reading time: 4 minutes In the competitive marine industry, connecting with potential customers in your area is key to driving sales and building brand loyalty. Local SEO (Search Engine Optimization) is an essential tool for boat manufacturers looking to...
Estimated reading time: 4 minutes In the marine industry, where competition is fierce and customer buying cycles are often lengthy, pay-per-click (PPC) advertising can be a game-changer. PPC campaigns allow boat manufacturers to reach potential buyers at every stage...
Estimated reading time: 4 minutes In an increasingly digital world, video marketing has become a cornerstone of effective marketing strategies. For boat manufacturers, showcasing the elegance, functionality, and craftsmanship of their products through video is a...
Estimated reading time: 3 minutes In today’s competitive marine industry, creating an engaging and memorable customer journey is more crucial than ever. Interactive configurators, such as Sea It App’s 3D Build-a-Boat tool, have emerged as powerful tools that not only...
Estimated reading time: 4 minutes Trade shows are a cornerstone of the marine industry, offering boat manufacturers a platform to showcase products, network with potential buyers, and stay ahead of industry trends. However, the true value of trade shows lies in what...
Estimated reading time: 3 minutes As the holiday season approaches, it’s the perfect time for boat manufacturers and dealers to capitalize on the festive spirit by marketing boats and marine accessories as the ultimate gifts for boating enthusiasts. Whether it’s a...