Estimated reading time: 5 minutes In the world of boat sales, the key to sustainable growth isn’t just about acquiring new customers; it’s about maximizing the value of each customer over the long term. Customer Lifetime Value (CLV) is a crucial metric that reflects...
Technology and Marketing insightsRecent Publications
Discover and explore the latest and most intriguing developments in marketing, manufacturing and 3D/VR/AR/XR technologies.
The Impact of 5G on the Marine Industry: Steering Towards Smarter Boats
Estimated reading time: 4 minutes In a world where connectivity drives progress, the marine industry is gearing up for a transformative wave of change. The arrival of 5G technology promises to redefine boat manufacturing, operations, and sales, propelling the sector...
Leveraging Big Data for Better Boat Design and Customer Insights
Estimated reading time: 4 minutes Like many others, the marine industry is experiencing a transformation driven by big data. For boat manufacturers, big data analytics is no longer just a buzzword—it's a powerful tool that can enhance boat design, optimize...
The Future of Boat Sales: Integrating AR and VR for a Complete Buying Experience
Estimated reading time: 4 minutes Introduction As the maritime industry navigates through the digital age, augmented reality (AR) and virtual reality (VR) emerge as transformative technologies, revolutionizing the boat-buying experience. When integrated with Sea It...
Unveiling the Power of Sea It App: Revolutionizing the Marine Industry
Introduction With its rich legacy and timeless allure, the marine industry is undergoing a transformative renaissance. Sea It App is at the forefront of this evolution, a beacon of innovation that is redefining boat sales and rewriting the rule book. We invite you to...
Why Personalization Matters: Boosting Boat Sales with Customized Experiences
Estimated reading time: 3 minutes Introduction In an era where the customer’s journey is more digital than ever, the marine industry is undergoing a significant transformation. Personalization, the beacon guiding this change, has profoundly impacted consumer behaviors...
The Blueprint of Success: How to Develop an Effective Boat Company Marketing Strategy
Estimated reading time: 3 minutes Introduction In the ever-evolving marine industry, crafting an effective marketing strategy is key to standing out. For boat companies, this means navigating through a sea of competition and changing consumer trends. This article...
The Evolution of Boat Design Software: How Technology is Shaping the Future
Estimated reading time: 2 minutes Introduction The marine industry is undergoing a significant transformation in boat design and manufacturing, propelled by advancements in technology. From digital design software to innovative marketing strategies, the industry is...
Navigating the Digital Seas: The Rise of Virtual Showrooms in Boat Sales
Estimated reading time: 3 minutes Introduction In the digital age, the marine industry is sailing into a new era of innovation and efficiency. Leading this transformative journey is Sea It App, with its groundbreaking 3D Build-a-Boat technology. This platform...
Lessons from Other Industries: What Boat Sales Can Learn from the Success of 3D Customization Elsewhere
Estimated reading time: 2 minutes The shift towards immersive digital experiences is palpable across industries, underscoring an evolving consumer landscape. One standout trend that's taken root is 3D customization. While the marine industry begins to adopt this...