Discover and explore the latest and most intriguing developments in marketing, manufacturing and 3D/VR/AR/XR technologies.
Estimated reading time: 4 minutes The way consumers shop for boats has changed dramatically in recent years. Buyers now expect a seamless, digital-first experience, much like when shopping for cars, homes, or luxury goods. As the marine industry adapts to this shift,...
Estimated reading time: 4 minutes The marine industry is evolving rapidly, and data-driven marketing is at the forefront of this transformation. Boat manufacturers who leverage data analytics to refine their marketing strategies, optimize sales funnels, and enhance...
Estimated reading time: 5 minutes In the world of boat sales, the key to sustainable growth isn’t just about acquiring new customers; it’s about maximizing the value of each customer over the long term. Customer Lifetime Value (CLV) is a crucial metric that reflects...
Estimated reading time: 4 minutes In a world where connectivity drives progress, the marine industry is gearing up for a transformative wave of change. The arrival of 5G technology promises to redefine boat manufacturing, operations, and sales, propelling the sector...
Estimated reading time: 4 minutes Like many others, the marine industry is experiencing a transformation driven by big data. For boat manufacturers, big data analytics is no longer just a buzzword—it's a powerful tool that can enhance boat design, optimize...
Estimated reading time: 4 minutes Introduction As the maritime industry navigates through the digital age, augmented reality (AR) and virtual reality (VR) emerge as transformative technologies, revolutionizing the boat-buying experience. When integrated with Sea It...
Introduction With its rich legacy and timeless allure, the marine industry is undergoing a transformative renaissance. Sea It App is at the forefront of this evolution, a beacon of innovation that is redefining boat sales and rewriting the rule book. We invite you to...
Estimated reading time: 3 minutes Introduction In an era where the customer’s journey is more digital than ever, the marine industry is undergoing a significant transformation. Personalization, the beacon guiding this change, has profoundly impacted consumer behaviors...
Estimated reading time: 3 minutes Introduction In the ever-evolving marine industry, crafting an effective marketing strategy is key to standing out. For boat companies, this means navigating through a sea of competition and changing consumer trends. This article...
Estimated reading time: 2 minutes Introduction The marine industry is undergoing a significant transformation in boat design and manufacturing, propelled by advancements in technology. From digital design software to innovative marketing strategies, the industry is...