Estimated reading time: 4 minutes Introduction The advent of virtual reality (VR) has revolutionized various design fields, offering unparalleled benefits and transforming traditional processes. In the marine industry, VR is emerging as a pivotal tool in boat design,...
Technology and Marketing insightsRecent Publications
Discover and explore the latest and most intriguing developments in marketing, manufacturing and 3D/VR/AR/XR technologies.
Maximizing Boat Show ROI with Digital Marketing Strategies
Estimated reading time: 4 minutes Introduction Boat shows offer an unparalleled opportunity for boat dealers to showcase their products, connect with potential customers, and drive sales. However, maximizing return on investment (ROI) at these events requires more...
The Future of Boat Sales: Integrating AR and VR for a Complete Buying Experience
Estimated reading time: 4 minutes Introduction As the maritime industry navigates through the digital age, augmented reality (AR) and virtual reality (VR) emerge as transformative technologies, revolutionizing the boat-buying experience. When integrated with Sea It...
Lessons from Other Industries: What Boat Sales Can Learn from the Success of 3D Customization Elsewhere
Estimated reading time: 2 minutes The shift towards immersive digital experiences is palpable across industries, underscoring an evolving consumer landscape. One standout trend that's taken root is 3D customization. While the marine industry begins to adopt this...