Estimated reading time: 2 minutes Introduction The marine industry is undergoing a significant transformation in boat design and manufacturing, propelled by advancements in technology. From digital design software to innovative marketing strategies, the industry is...
Technology and Marketing insightsRecent Publications
Discover and explore the latest and most intriguing developments in marketing, manufacturing and 3D/VR/AR/XR technologies.
Navigating the Digital Seas: The Rise of Virtual Showrooms in Boat Sales
Estimated reading time: 3 minutes Introduction In the digital age, the marine industry is sailing into a new era of innovation and efficiency. Leading this transformative journey is Sea It App, with its groundbreaking 3D Build-a-Boat technology. This platform...
Lessons from Other Industries: What Boat Sales Can Learn from the Success of 3D Customization Elsewhere
Estimated reading time: 2 minutes The shift towards immersive digital experiences is palpable across industries, underscoring an evolving consumer landscape. One standout trend that's taken root is 3D customization. While the marine industry begins to adopt this...